Now more than ever, audiences expect technology to be an integral part of any experience.

Peter Thiel said, ‘We wanted flying cars, instead we got 140 characters’.

Even the most conservative marketing and event managers are realising more and more that creating a delightful experience requires something more than a great location and sophisticated catering.

In my day if you wanted a photograph you pressed the shutter and hoped for the best. Then you had to wait a couple of weeks while the photo printing place processed your film and when you got it back half the shots were unusable. Ah… I miss those days.

When I heard the phrase photo booth, the first thing that came to my mind was those old and massive contraptions we used to print passport-size photos, the ones I used to spot in random places around the city or in train stations.